During the month of April, Blue Cross and Blue Shield of Nebraska (BCBSNE) supported communities and nonprofits on the frontlines of the pandemic through United Way of the Midlands’ (UWM) Day of Action.
UWM, a nonprofit helping those most vulnerable work toward independence through programs fostering basic needs, education and financial stability, hosts Day of Action annually.
The event connects volunteers with local charities in need of assistance. This year, BCBSNE shared with its employees a variety of virtual volunteer opportunities available through UWM, including:
- Creating hygiene, stress relief and outreach kits containing items, such as hand sanitizer, socks and snacks, for Nebraska Urban Indian Health Coalition, Latino Center for the Midlands and New Visions
- Expressing gratitude to essential workers by writing thank you cards to those in health care, grocery store employees, firefights and EMTs
Employees completed the activities throughout the month. In total, BCBSNE made 133 kits and created 31 cards.
The company also supported UWM’s Emerging Leaders program fundraiser. Through the fundraiser, community members purchased literacy kits for students in need. The kits contained books and school supplies, and BCBSNE matched the first 250 kits purchased.
“The pandemic may have changed how we support the community, but Team Blue’s giving spirit continues to shine as we find new ways to make a difference together,” Kathy Nellor, BCBSNE health transformation leader, said. “Thank you to everyone who gave their time and talent to support these opportunities.”
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