For the fifth year in a row, Blue Cross and Blue Shield of Nebraska (BCBSNE) has been named the Omaha’s Choice Awards’ Best Health Insurance Provider.

Each year, Omaha World-Herald readers cast their votes to determine their favorite local businesses, spanning categories such as health and medicine, grocery, finance, education and more. BCBSNE has won the Best Health Insurance Provider award in the health and medicine category since the category’s inception.

“This recognition reflects our commitment to our members and our communities,” said Jeff Russell, president and CEO of BCBSNE. “For more than 85 years, we have promised to be there for our members when they need us, often during stressful times in their lives. But we’re also widening the aperture to be more than just the company that answers coverage questions and pays claims. We want to help our members throughout their entire health journey, so that they can live their best and healthiest lives all the other days of the year.”

The Omaha’s Choice Awards announcement follows BCBSNE’s recent recognition as J.D. Power’s top-ranked health plan for customer experience in the Heartland.

“Our mission is to be a champion for the health and well-being of our members and the communities we serve,” said Russell. “This award recognizing the work we do is very meaningful to us and greatly appreciated.”

In addition to being an Omaha’s Choice Award and J.D. Power award recipient, BCBSNE has been recognized in Omaha Magazine’s Best of Omaha awards since 2019 in the life and health insurance company category. Best of Omaha voting for 2025 opened Monday, July 1. Voters can go to OmahaMagazine.com to vote for BCBSNE as Omaha’s top health insurance provider.

To learn more about BCBSNE’s commitment to its members and the communities it serves, visit NebraskaBlue.com.