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BCBSNE supports Boys Town National Research Hospital Memorial Day Run

Each year, dozens of area non-profit organizations host walks, runs and bike events to support their causes.

“At Blue Cross and Blue Shield of Nebraska (BCBSNE), we believe it’s our responsibility to support the communities in which we work, live and do business. BCBSNE employees are passionate about giving back and staying healthy,” said Marjorie Maas, director of corporate social responsibility.

It’s a perfect fit, then, for our employees and their families to participate in such events – one of which is the Boys Town National Research Hospital Memorial Day Run.

BCBSNE is a presenting sponsor for this year’s run and has been for at least 15 years. Held annually on Memorial Day, the run benefits the Lied Learning and Technology Center for Childhood Deafness, Language and Learning. The Center is located at Boys Town National Research Hospital, 425 N. 30th St., and aims to improve the lives of children who are deaf, hard of hearing or have other communication disorders.

“We are very appreciative of the presenting sponsorship from Blue Cross and Blue Shield of Nebraska, and also for the strong participation response from their employees,” said Kara Kostal, Marketing Coordinator at Boys Town National Research Hospital. “For the second year in a row, we are proud to say that there are more than 80 Blue Cross and Blue Shield employees and family members joining us at the run on Memorial Day! That race day presence means so much to the families and employees at the Center for Childhood Deafness, Language and Learning.”

BCBSNE encourages our employees to participate in the Memorial Day Run, and other events, through our Active Event program, an initiative of BCBSNE’s Corporate Social Responsibility department. The program supports Omaha and Lincoln-based activities that our employees are excited about. Each Active Event has a team captain from within the company whose role is to promote the event and encourage employee participation.

Derek Wakefield, associate product manager, is the BCBSNE team captain for this year’s Memorial Day Run. “I’ve been the BCBSNE captain for this run for the past three years because I am passionate about health, wellness and our community,” Derek said. “Boys Town has a really nice campus, and the run is not too challenging – even with the hills. There are also a lot of great vendors, entertainment and booths at the event to help support the cause.”

BCBSNE-sponsored Active Events support causes ranging from cancer research and Down Syndrome awareness, to workplace wellness programming. BCBSNE offers an annual $30 subsidy to each employee, making some events free to employees.

Find out more about the run and register.

Learn about the support BCBSNE provides to organizations across Nebraska.

By |2018-06-13T09:45:52+00:00May 23rd, 2018|Categories: Community Engagement|Tags: , , , , , , , |Comments Off on BCBSNE supports Boys Town National Research Hospital Memorial Day Run

About the Author:

Sara is a marketing manager at Blue Cross and Blue Shield of Nebraska. She creates marketing communication strategies and tactics to help BCBSNE’s group audiences understand the products and services available. Sara is a member of International Association of Business Communicators Omaha. She holds a Bachelor of Science degree in journalism with a PR emphasis and minor in business from University of Nebraska Omaha.