Blue Cross and Blue Shield of Nebraska (BCBSNE) was the top-performing Blue Cross and Blue Shield Plan in the country for membership growth in 2025, earning a prestigious Brand Excellence Award from the national Blue Cross and Blue Shield Association (BCBSA).
In 2025, BCBSNE’s membership grew by 10.4% year-over-year.
“Putting our members at the center of everything we do is a key part of our culture,” Jeff Russell, president and CEO, said. “We know we have to earn their trust every day, and we don’t take that trust for granted. Helping members live their best and healthiest lives is a commitment we’ve upheld for more than 85 years.”
BCBSNE supports its members with a variety of tools and resources, including:
- A dedicated, Nebraska-based customer service team
- Self-service tools, including a mobile app providing access to information and virtual care resources 24/7
- Educational resources to help members understand and use their health plan benefits
“We’re grateful to our new members for choosing BCBSNE for their healthcare coverage and to our existing customers for continuing to place their trust in us,” Brenda Wichman, senior vice president of operations, said. “Every member phone call, every online interaction is so important. We want to make sure our members feel supported throughout their healthcare journeys.”
Learn more about BCBSNE and access member resources at NebraskaBlue.com.
