Blue Cross and Blue Shield of Nebraska (BCBSNE) has partnered with Project Fit America (PFA), pledging $18,000 to bring the PFA curriculum and equipment to Bryan Elementary School in Lexington, Nebraska. 

PFA is a nonprofit organization that promotes innovative fitness education in elementary and middle schools nationwide, with a focus on creating physically educated children and empowering them to take charge of their health. Bryan Elementary was selected for the grant after PFA conducted a statewide call for proposals from rural Nebraska schools with 40% or more students on free and reduced lunch programs.  

“By prioritizing physical education and the promotion of healthy lifestyles at our school, we are investing in the long-term health and happiness of our students and cultivating a culture of wellness and vitality within our community,” said Tiffany Denker, principal at Bryan Elementary. 

As part of the grant, Bryan Elementary will receive indoor and outdoor fitness equipment, a dynamic curriculum and activities to inspire students. The program goes beyond traditional fitness by fostering social, character and leadership skills, with PFA providing two years of support and on-site training for Bryan Elementary physical education teachers. 

“We are extremely proud of our partnership with Blue Cross and Blue Shield of Nebraska,” said Stacey Cook, executive director at PFA. “Their generous donation will help us to support, create and infuse fitness activities into the school’s physical education program, impacting nearly 400 students and their families!” 

BCBSNE shares PFA’s commitment to empowering youth through health and wellness.  

“We love working with Project Fit America as a champion for the health and well-being of our members and the communities we serve,” said Jay Warren-Teamer, executive director of the Nebraska Blue Foundation and director of diversity, equity and inclusion at BCBSNE. “Supporting initiatives like this helps foster healthy habits that benefit students, their families and the entire community.” 

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